[Event Report] Sampling Project at Bouldering Gym "Rocky Shinagawa"

Bouldering, an intellectual sport that is attracting attention as an Olympic event. We visited "Rocky Shinagawa Store," a popular climbing gym with one of the largest walls in Tokyo.

This is the third installment of CIGARRO's event collaboration series, which supports active adults who enjoy both work and play to the fullest. We have previously introduced the appeal of CIGARRO to runners, but this time we changed our approach and visited a popular bouldering gym. Rocky Shinagawa Store, a bouldering (climbing) gym that operates five of the largest stores in Japan in Tokyo and Chiba Prefecture, boasts one of the largest walls in Tokyo and is a popular spot where a wide range of people gather, from beginners to world champions.

"Bouldering" is one of three categories in the Olympic event "sport climbing." The other categories are "speed," which competes to see how fast one can climb a 15m wall, and "lead," which competes to see how far one can climb a 15m wall within a 6-minute time limit. Among these, "bouldering" is an intellectual sport that requires "strategic thinking" in addition to physical ability. For this reason, even beginners can easily enjoy it, and the greatest appeal is the sense of accomplishment when they can climb as they imagined.

As for who enjoys bouldering, in Shinagawa, given the location, many people in suits stand out. It seems that many people visit once or twice a week, mainly on weekday evenings. When we asked people who were enjoying themselves with friends, we found that not only were there cases of colleagues from the same company, but there were also groups who said, "We met at this gym and became friends!" Everyone seems to be enjoying their after-work hours in their own way.

"Since it's a dry season, I'm happy that I can wash thoroughly and moisturize."

This time, we presented two items from CIGARRO's extensive lineup: the most popular mouthwash and the highly acclaimed face wash with a natural lavender scent + cleansing power + moisturizing effect (both are non-commercial samples) to visitors to the gym.

"This fragrance can be shared by both men and women!"

Unlike the previous running event, the air conditioning at Rocky Shinagawa Store was perfect this time, so we didn't get drenched in sweat, and we weren't able to enjoy the "blissful shower time," which is one of CIGARRO's charms, before going home. However, in addition to the samples, we also presented the full-sized shower gel products to those who listened to our explanation while receiving the samples.

When we announced, "We'll give you a bottle of your favorite fragrance!" everyone seriously compared the six different scents. Women, in particular, had clear preferences, and picking up their favorite shower gel, they gave us the happy comment, "This fragrance can be shared by both men and women!"

This event collaboration series once again allowed us to convey the appeal of CIGARRO to many people. We plan to expand into new genres in the future. Finally, for those who are interested in bouldering after reading this article, if you visit Rocky Shinagawa Store, where we visited this time, the staff, including manager Sakurai, will kindly teach you, so please feel free to inquire.

Rocky's website is here.
https://www.rockyclimbing.com