Skip to content

In every era, a man's dignity resides in the details. It is reflected in what he wears, what he chooses, and the scent he exudes.

CIGARRO proposes a fragrance style that enriches one's way of life, aesthetic sensibilities, and daily lifestyle.

This time, with "fragrance" and "watches" as our theme, we interviewed Yu Sekiguchi, Editor-in-Chief of the Japanese edition of HODINKEE, a global watch media.
He shared with us the allure of watches, the situations in which perfumes are used, and the pairing of scents and watches.

Enjoy this slightly niche pairing story of fragrance and watches, unraveling the identity of men with discerning tastes.

In every era, a man's dignity resides in the details.
It is reflected in what he wears, what he chooses,
and the scent he exudes.

CIGARRO proposes a fragrance style that enriches one's way of life and aesthetic sensibilities,
as well as their daily lifestyle.

This time, we interviewed
Yu Sekiguchi, Editor-in-Chief of the Japanese edition of HODINKEE, a global watch media,
on the theme of "fragrance" and "watch" pairing.
He shared with us the allure of watches, the situations in which perfumes are used,
and the pairing of scents and watches.

Enjoy this slightly niche pairing story of fragrance and watches,
unraveling the identity of men with discerning tastes.

 

<Profile> Yu Sekiguchi

Editor-In-Chief of HODINKEE Japan

Born in 1984. After working for entertainment magazines and product information magazines, he served as editor-in-chief for a specialized watch magazine for four years, and in September 2019, he became the editor-in-chief of HODINKEE Japan. In his previous role, he traveled not only overseas but also all over Japan, conducting interviews with watch retailers. Coupled with his innate love of airplanes, he continues to fly 100 times a year. Through active interviews and interactions with users, he is well-versed in the characteristics of watch fans in each region and local trends. His hobby is road biking (in 2018, he participated in a charity race held in South Africa, which was also for work, and completed the 202km long course for the first time).

<Profile> Yu Sekiguchi

Editor-In-Chief of HODINKEE Japan

Born in 1984. After working for entertainment magazines and product information magazines, he served as editor-in-chief for a specialized watch magazine for four years, and in September 2019, he became the editor-in-chief of HODINKEE Japan.

In his previous role, he traveled not only overseas but also all over Japan, conducting interviews with watch retailers. Coupled with his innate love of airplanes, he continues to fly 100 times a year. Through active interviews and interactions with users, he is well-versed in the characteristics of watch fans in each region and local trends.
His hobby is road biking (in 2018, he participated in a charity race held in South Africa, which was also for work, and completed the 202km long course for the first time).




■Watches as a personal element for self-expression


■Watches as a personal element for self-expression


――When did you become so passionate about watches, Mr. Sekiguchi?


――When did you become so passionate about watches, Mr. Sekiguchi?

 

Sekiguchi: It was after I joined the publishing company. I happened to have the opportunity to go on a business trip to Switzerland, where I covered a watch exhibition. The first watch I ever bought was an Omega when I was a university student, but at that time it was just another fashion item. I was shocked to see tiny watches displayed and presented with such reverence in brand booths that were as huge and luxurious as houses. And the watches themselves had a unique individuality unlike anything else. Every year when I went to Switzerland, I learned more about the evolution and depth of watches, and before I knew it, I was completely captivated.

 


――Could you tell us how many watches you own and your absolute favorite?

 

Sekiguchi: I think I own about 40 watches, and 16 of them are mechanical watches. Among them, the Cartier "Tank Cintrée" is my absolute favorite.

The one I have is a reissued model from 2023, and only 150 pieces were manufactured worldwide. This model faithfully reproduces the one manufactured in 1923, with a ruby embedded at the tip of the crown, which is a symbol of the platinum model. It makes a suit look even more elegant, yet it has a gentle charm that doesn't overstate itself. It's truly worthy of its nickname, "King of Tanks."

Sekiguchi: It was after I joined the publishing company.
I happened to get an opportunity to go on a business trip to Switzerland, where I covered a watch trade fair.
My first wristwatch was an Omega that I bought when I was a university student, but it was just one of my fashion accessories.

I was shocked by the sight of such tiny watches being reverently displayed and presented in huge, luxurious brand booths that were like houses.
And the watches themselves had a unique character. Every year I went to Switzerland, I learned about the evolution and depth of watches, and before I knew it, I was hooked.


――Can you tell us how many watches you own and your favorite?

Sekiguchi: I think I own about 40 watches, and 16 of them are mechanical watches. Among them, the Cartier "Tank Cintrée" is my favorite.
The one I own is a model re-released in 2023, and only 150 pieces were manufactured worldwide.

This faithfully reproduces a model manufactured in 1923, and the tip of the crown is embedded with a ruby, which is a symbol of the platinum model.
It makes a suit style even more elegant, yet it has a gentle touch that doesn't overdo it.
It is full of charm, befitting its nickname "King of Tank."


――What is the appeal of wristwatches to you, Mr. Sekiguchi?


――What is the appeal of wristwatches to you, Mr. Sekiguchi?

 

Sekiguchi: They are personal items that express who you are.
Watches differ in design, size, functions, parts, and materials depending on the model.
By wearing them while appreciating their individual characteristics, you can boost your mood for the day, thinking, "Let's do our best today," or express yourself to others, "I'll wear this watch to match the person I'm meeting today."

Also, masterpieces loved worldwide still today each have their roots and incorporate sophisticated techniques passed down through generations.
It's nice to think about such romance, as it makes you cherish things and grow fond of them.

 

Sekiguchi: They are personal items that express who you are.
Watches differ in design, size, functions, parts, and materials depending on the model.


By wearing them while appreciating their individual characteristics, you can boost your mood for the day, thinking, "Let's do our best today," or express yourself to others, "I'll wear this watch to match the person I'm meeting today."

Also, masterpieces loved worldwide still today each have their roots and incorporate sophisticated techniques passed down through generations.
It's nice to think about such romance, as it makes you cherish things and grow fond of them.


■Perfume acts as a switch for my mood.

■Perfume acts as a switch for my mood.


――When did you start wearing perfume?

――When did you start wearing perfume?

Sekiguchi: I think it was when I was a university student. At that time, brand-name items like Bvlgari and Dolce & Gabbana were easily accessible, and I wore several of them as a communication tool with friends and for fashion.

 

Sekiguchi: I think it was when I was a university student.
At that time, brand-name items like Bvlgari and Dolce & Gabbana were easily accessible, and I wore several of them as a communication tool with friends and for fashion.


――As time has passed since your university days, what do you now find to be the good qualities of perfume?


――As time has passed since your university days, what do you now find to be the good qualities of perfume?

 

Sekiguchi: It's a crucial element that expands the range of one's personality.
In the past, there was little distinction other than the iconic items produced by brands, but recently, there are many attractive fragrances from specialized manufacturers, and I think the joy of choosing has also increased.
With the emergence of various fragrances, users' literacy has increased, allowing them to link their preferences, for example, recognizing woody notes derived from cedar or cypress.

With the increased variety of scents, I think perfume is an item that acts as a switch for my mood and situation. For example, "I want to be in a positive mood today, so I'll wear a citrus scent," or "I have an important event tonight, so I'll wear a unique oriental scent."

Sekiguchi: It's a crucial element that expands the range of one's personality.
In the past, there was little distinction other than the iconic items produced by brands, but recently, there are many attractive fragrances from specialized manufacturers, and I think the joy of choosing has also increased.


With the emergence of various fragrances, users' literacy has increased, allowing them to link their preferences, for example, recognizing woody notes derived from cedar or cypress.

With more fragrance variations, you can choose a citrus scent to lift your spirits today, for example, or a unique oriental scent for an important event tonight. I think they are items that can switch up your mood and suit the occasion.


■Fragrance × Watch: Mr. Sekiguchi's Perfect Watch Pairings for Cigarro's 6 Fragrances

■Fragrance × Watch: Mr. Sekiguchi's Perfect Watch Pairings for Cigarro's 6 Fragrances

Fragrance Oil : authentic musk
Authentic Musk × Cartier "Tank Cintrée"


Fragrance Oil : authentic musk
Authentic Musk × Cartier "Tank Cintrée"

 

The "Tank Cintrée" was born in 1919 and was given its name because its case is curved, stretching vertically from the original Tank model's shape.

It is a masterpiece with collectors worldwide, known as a formal watch that pairs well with suits.

 

The "Tank Cintrée" was born in 1919 and was given its name because its case is curved, stretching vertically from the original Tank model's shape.
It is a masterpiece with collectors worldwide, known as a formal watch that pairs well with suits.

 

The musky Authentic Musk, while formal, isn't too overpowering and gives off a mature impression. I felt it had a similar vibe to the "Tank Cintrée", making it a cool choice for someone in their 40s or 50s to wear with a tuxedo at a formal occasion.

 

The musky Authentic Musk, while formal, isn't too overpowering and gives off a mature impression.
I felt it had a similar vibe to the "Tank Cintrée", making it a cool choice for someone in their 40s or 50s to wear with a tuxedo at a formal occasion.



Fragrance Oil : GOLDEN FRANKINCENSE
Golden Frankincense × Cartier "Santos-Dumont"

 

The "Santos-Dumont" was born in 1904 and is a watch characterized by its rounded, square shape.

This time, I've attached a beige leather strap, close to the original Dumont, which I received from a friend.

 

Fragrance Oil : GOLDEN FRANKINCENSE
Golden Frankincense × Cartier "Santos-Dumont"

The "Santos-Dumont" was born in 1904 and is a watch characterized by its rounded, square shape.
This time, I've attached a beige leather strap, close to the original Dumont, which I received from a friend.

 

 

I felt that Golden Frankincense has a familiar sweetness with a citrusy, lemon-like scent.
It would create a good impression for people in their 30s and 40s to wear it daily.

It matched the "Santos-Dumont" which is a bit dressy but somehow approachable.

 

I felt that Golden Frankincense has a familiar sweetness with a citrusy, lemon-like scent.
It would create a good impression for people in their 30s and 40s to wear it daily.
It matched the "Santos-Dumont" which is a bit dressy but somehow approachable.



Fragrance Oil : FINE AROMATIQUE
Fine Aromatique x Casio Standard "Classic A-168 WG-9W"

 

A model representing "cheap Casio" that can be purchased for around 7,000 yen.
It has a brilliant gold color, but its characteristic is its solid and robust nature, typical of a Japanese brand.

When I visited France on a business trip, I was impressed to see them displayed at casual jewelers and general stores. It seems they are also popular as an alternative to wearing gold watches in Paris, where it can be risky to wear them daily.
I thought it was a Parisian-like choice, so I'm copying it (laughs).

 

Fragrance Oil : FINE AROMATIQUE
Fine Aromatique x Casio Standard "Classic A-168 WG-9W"

A model representing "cheap Casio" that can be purchased for around 7,000 yen.
It has a brilliant gold color, but its characteristic is its solid and robust nature, typical of a Japanese brand.

 

I felt that Fine Aromatique, with its initial notes of grapefruit and lime, is a casual fragrance that can be worn year-round. Regardless of age, it's suitable to wear subtly as part of one's grooming for both work and leisure.

The fact that it can be used without fuss also aligns with the "Classic A-168 WG-9W."

 

When I visited France on a business trip, I was impressed to see them displayed at casual jewelers and general stores. It seems they are also popular as an alternative to wearing gold watches in Paris, where it can be risky to wear them daily.
I thought it was a Parisian-like choice, so I'm copying it (laughs).

I felt that Fine Aromatique, with its initial notes of grapefruit and lime, is a casual fragrance that can be worn year-round. Regardless of age, it's suitable to wear subtly as part of one's grooming for both work and leisure.



Fragrance Oil : GINZA ROOTS
Ginza Roots x Credor "Locomotive"

 

This model, designed by Gérald Genta, hailed as the "Picasso of the watch world," was released in 1979. It features hexagonal designs throughout, and it was considered groundbreaking in the industry at the time because the entire watch, not just the case, but even the bracelet, was meticulously designed.

It was revived in 2024, and I had no intention of buying it at all, but after repeatedly interviewing about this watch, I gradually fell in love with it and ended up getting one.

 

Fragrance Oil : GINZA ROOTS
Ginza Roots x Credor "Locomotive"

This model, designed by Gérald Genta, hailed as the "Picasso of the watch world," was released in 1979. It features hexagonal designs throughout, and it was considered groundbreaking in the industry at the time because the entire watch, not just the case, but even the bracelet, was meticulously designed.

 

 

Ginza Roots, with its sweet white tea fragrance at first, smelled like something you’d find in a luxury hotel, a scent I don't usually encounter.

The "Locomotive," with its unusual and striking design, came to mind.
I later realized it was a coincidence that Seiko's roots are in Ginza.

With its initial sweet white tea aroma, Ginza Roots had a unique scent that I don't usually encounter, reminiscent of a luxurious hotel.
The "Locomotive" with its distinctive design made a strong impression on me.
I later discovered it was a coincidence that Seiko's roots are in Ginza.



Fragrance Oil : DRY MOJITO
Dry Mojito x Rolex "Oyster Perpetual"

 

This model incorporates two of Rolex's three major inventions: 1. the Oyster case (water resistance) and 2. Perpetual (self-winding), out of the three: 1. Oyster case, 2. Perpetual, and 3. Datejust (instantaneous date change).

In 2020, a vibrant lacquer color dial was introduced, and I was lucky enough to acquire the turquoise one I am currently wearing.

 

Fragrance Oil : DRY MOJITO
Dry Mojito x Rolex "Oyster Perpetual"

This model incorporates two of Rolex's three major inventions: 1. the Oyster case (water resistance) and 2. Perpetual (self-winding), out of the three: 1. Oyster case, 2. Perpetual, and 3. Datejust (instantaneous date change).
In 2020, a vibrant lacquer color dial was introduced, and I was lucky enough to acquire the turquoise one I am currently wearing.

 

With its lively notes of lime and lavandin, I felt that Dry Mojito is perfect for energetic and fun gatherings.
It seems like it would lift the spirits of people in their 20s and 30s who want to have an exciting time.

The "Oyster Perpetual" is a sporty watch, and I think its playful combination with a pop-colored dial is quite similar.

 

With its lively notes of lime and lavandin, I felt that Dry Mojito is perfect for energetic and fun gatherings.
It seems like it would lift the spirits of people in their 20s and 30s who want to have an exciting time.



Fragrance Oil : SMOOTHGIN BLACKPEPPER
Smooth Gin & Black Pepper x Tudor "Black Bay 58"

 

This model evokes vintage divers from an era before crown guards, but with a compact case that makes it suitable for any style.

This is a special watch with our logo, sold exclusively to the Hodinkee family.

 

Fragrance Oil : SMOOTHGIN BLACKPEPPER
Smooth Gin & Black Pepper x Tudor "Black Bay 58"

This model evokes vintage divers from an era without crown guards, but with a compact case that makes it suitable for any style.
This is a special watch with our logo, sold exclusively to the Hodinkee family.

 

With bergamot and juniper berry evoking invigoration, Smooth Gin & Black Pepper is a natural, unobtrusive scent perfect for restaurants and cafes.
It's suitable for casual occasions, regardless of age.
I felt it's similar to the "Black Bay 58", which has a strong presence but fits comfortably on the wrist.

 

With bergamot and juniper berry evoking invigoration, Smooth Gin & Black Pepper is a natural, unobtrusive scent perfect for restaurants and cafes.
It's suitable for casual occasions, regardless of age.
I felt it's similar to the "Black Bay 58", which has a strong presence but fits comfortably on the wrist.




――How was pairing perfumes and watches this time?

Sekiguchi: It was interesting. The sequence of putting on clothes, wearing a watch, and choosing a perfume is something I usually do unconsciously. Looking closely at each step, I realized again that I subconsciously gravitate towards my own preferences.

For example, when I smelled Fine Aromatic, I thought, "Ah, this is a good scent for everyday grooming." Then, I felt that a casually styled watch would be better, and I wanted to pair it with the "Classic A-168 WG-9W." It was fun to look back at my preferences.

 


――How was pairing perfumes and watches this time?

Sekiguchi: It was interesting. I usually unconsciously go through the process of putting on clothes, wearing a watch, and choosing a perfume.
Looking closely at each step, I realized again that I subconsciously gravitate towards my own preferences.

For example, when I smelled Fine Aromatic, I thought, "Ah, this is a good scent for everyday grooming."
Then, I felt that a casually styled watch would be better, and I wanted to pair it with the "Classic A-168 WG-9W." It was fun to look back at my preferences.

■ The commonality is “enriching life”

■ The commonality is “enriching life”


――Finally, what do you see as the commonality between perfumes and watches, Mr. Sekiguchi?

――Finally, what do you see as the commonality between perfumes and watches, Mr. Sekiguchi?

 

Sekiguchi: I think they are key items that allow you to look at your own sensibilities and taste from an objective perspective, enriching your life.
By wearing various perfumes and watches, you come to understand when and in what situations you want to choose them.
As you get to know your preferences, it becomes easier to get in the mood and express your individuality.

For those who want to express their personal side, not just as a fashion statement, perfumes and watches are very compatible items, I believe.

Sekiguchi: I think they are key items that allow you to objectively view your own sensibilities and tastes, enriching your life.
When you wear various perfumes and watches, you start to understand when and in what mood you want to choose them for different occasions.

As you get to know your preferences, it becomes easier to "switch on" and lift your mood, allowing you to express your individuality and uniqueness.

For those who want to express their personal style rather than just following fashion, perfume and watches are very compatible items.

 

Back to top